Find the Thought™
Every pattern has a story underneath it. Find the thought, and you can change the story.
Most performance advice works on behaviour — routines, habits, willpower. Find the Thought™ goes underneath, to the belief generating the behaviour. It's the method behind everything I do: the 1:1 programme, the workshops and the Kick-Off Club.
Four steps down. One way out.
Behaviour is what everyone sees. The thought is what's driving it. Work your way down — and the loop breaks.
Your turn
Every pattern has a thought underneath it. Five questions, about five minutes. Pick one thing you keep doing that you wish you didn't — and follow it down.
Private by design: nothing you type is saved or sent anywhere. Close the page and it's gone.
What is the pattern or behaviour you want to explore?
Be specific. Not "I procrastinate" but "I keep putting off sending the proposal even though it's ready."
What do you actually do when this pattern shows up?
Not what you should do — what you actually do. Be honest.
What feeling comes up when this pattern is active?
Name the emotion. Then notice where you feel it in your body — chest, throat, stomach. The body is often more honest than the mind.
What is the story you are telling yourself in this moment?
Not what you logically know — what your mind is saying right now. It might start with "I am…", "People will…", "This always…", or "I can't…"
Now challenge that thought.
- Is it actually true? True every single time — or just how it feels right now?
- What would you say to a friend who told you this about themselves?
- What could you tell yourself instead? Something you can actually believe.
Write your new thought below. Short, honest and believable — this isn't positive thinking.
That's the method in five minutes. In the Find the Thought™ Programme, we go further — finding where the thought started, and rewiring it at the root with hypnotherapy so the new story sticks.
Found something? Here's where to take it.
Spotting the thought is the start. Changing it at the root is the work.
The Find the Thought™ Programme
Four months, 1:1. We find where the thought started — and rewire it at the root with hypnotherapy, so the new story sticks.
See the programmeWorkshops & the Kick-Off Club
Bring the method to your sales team — as a workshop, a keynote, or a weekly live session before they hit the phones.
For organisationsThe Sales Performance Reset
A 21-day guided visualisation programme for salespeople. Three audios, 15 minutes a day.
See the audio programme